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The Net frontier | |
PUBLICATIONS
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Companies have bought into the idea that the Internet has changed the way we do Business. While that may be true, it doesn’t necessarily mean it has been a happy transition. In many cases, the Internet hasn’t made doing business easier. Rather, it has become more difficult. Today, everything's a bunch of disparate systems. 'Personalizing your business today' The first goal for companies is attracting more customers to their websites. And the best way to do this is by presenting highly personal details, such as account or billing information. Once Customers visit the site to view this information, it is easier to provide them with other services. The more the Customer understands about the supplier, it becomes easier to expand a warm relationship than to kindle a cold-call relationship into a sale. As companies world-wide recognize the value businesses and seek the technology that gives them this edge, technical products that offer a variety of functions will be needed. The services must be scalable and secure and support active Customer profiling; allow for rapid development; be interoperable with existing applications; and be flexible enough to support new apps over an Internet/Intranet infrastructure. |
